Survey Reveals What’s Top of Mind for Holiday Shoppers

(StatePoint) As the holiday season approaches, many consumers are planning to kick off their shopping earlier this year, aiming to lock in low prices, take advantage of promotions, and ensure all their gifts arrive on time. A recent survey by Sensormatic Solutions reveals key insights that can guide both shoppers and retailers during this busy time.

According to the survey, 52% of respondents plan to start their holiday shopping earlier than last year, and while shoppers are looking for deals, 48% plan to spend more than they did last year.

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