Color your kitchen: Butter makes everything better

(BPT) - The psychology of color reveals what most people already know: Color can evoke strong emotions. Members of the design team at Whirlpool Corporation are well versed in how color impacts mood, which is one of the reasons they spent years researching color trends to identify the best possible choice for the KitchenAid^® 2025 Color of the Year: Butter.

"The Color of the Year program is specifically led by the Whirlpool Color, Finish, and Material team. We spend years analyzing interior design, social, cultural and aesthetic trends to help determine the new Color of the Year — a decision that is often many years in the process," said Brittni Pertijs, Design Manager: Color, Material and Finish at Whirlpool Corporation. "Color of the Year focuses on a specific colorway to express the emotions people want to feel that year."