How one innovative company is addressing the rising costs of coffee

(BPT) - Whether it's served hot or iced, sweetened or black, coffee remains one of the most popular beverages in the United States — and the world. According to Drive Research, 73% of Americans enjoy coffee daily, and a whopping 93% consume it at least once per week. But the cost of this favorite drink keeps increasing, putting the rapidly growing $130 billion coffee industry at risk as global warming could reduce available viable land for coffee cultivation up to 50% by 2050. Coffee consumption has skyrocketed 60% over the last 30 years, resulting in significant environmental damage in coffee-growing regions, including deforestation, increased water usage and extensive pesticide use.

Due to extreme weather, logistical hurdles, workforce shortages, and increasing demand driving up coffee costs, the need for long-term solutions to improve coffee cultivation has never been more pressing. One groundbreaking biotech company, Pluri (Nasdaq: PLUR), is answering the call by pioneering cell-based coffee production through its subsidiary, Coffeesai.