Netflix has made a priority of bolstering its ad platform as viewers turn away from traditional television to streaming shows on demand

Netflix has made a priority of bolstering its ad platform as viewers turn away from traditional television to streaming shows on demand

 MARIO TAMA

Netflix on Thursday reported quarterly earnings slightly better than analysts expected, saying it is staying focused on what it can control as the overall economy is roiled by US President Donald Trump's trade war.

The streaming television service declared itself "off to a good start in 2025" with a profit of $2.9 billion on revenue of $10.5 billion in the first quarter of the year. 

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